Posted by Team John Paul Mitchell Systems on Jul 14th 2017
Everyone strives for shinier, healthier, more voluminous hair, right? Well, then everyone needs to be using a weekly deep conditioner—and here’s why…
Environmental factors and color and chemical treatments can cause the keratin fibers in your hair to break, leading to fragile, weak and often dehydrated strands. This in turn causes your hair to look dull, frizzy and lifeless, just overall blah.
Like the name suggests, deep conditioners are specifically designed to penetrate deep into the hair to help repair, restore and hydrate. Unlike daily conditioners that are formulated to work in conjunction with a shampoo, sit on top of the hair, and are designed for daily maintenance and manageability only, deep conditioners include treatment to the surface of the hair and penetrate the hair, nourishing between the cuticle layers and within the cortex. Therefore, the great benefits of a deep conditioner last longer and are more substantial than a daily conditioner.
Our Keratin Intensive Treatment® repairs vulnerable hair and delivers intense hydration and shine with two rock star ingredients: 1. Awapuhi extract replenishes intense moisture and shine and 2. KeraTriplex®, an exclusive blend of keratin protein, rebuilds and repairs to transform lackluster hair. Use weekly to restore life back into your locks!
To repair years of damage in minutes, ask your hair care professional about KeraTriplex Treatment®.